Roxas City, Capiz
December 4-6, 2009
Concept
The annual Western Visayan Tourism Assembly is a gathering of the tourism stakeholders both from
the government and private sector and provides a platform for exchanging and discussing critical issues of
common concern, renewing ties and linkages, sharing and learning from best practice experiences, ideas and
inspiring stories and marketing of new products.
This year’s assembly integrates wellness and tourism promotion and sessions on the National Tourism
Act of 2009 and its impacts on domestic tourism development.
Theme
This year’s assembly theme is: “The National Tourism Act of 2009: Meeting the Challenges of Domestic
Tourism”
Mechanics
The Assembly consists of showcasing tourism products, services and facilities, a learning conference to
impart relevant frameworks, fundamental tools, systems and innovative ideas for enhancing domestic tourism
development and promotion. A number of special events include cultural performances, Search for Tourism
Ambassador of Goodwill, and the annual tourism testimonial and awards dinner.
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